On the afternoon of May 10, 2023, the Railway Working Committee of the China Advertising Association (hereinafter referred to as the Railway Advertising Committee) held the 5th General Meeting of the Railway Working Committee of the China Advertising Association in Chengdu. The meeting was chaired by Lu Yongge from the China Railway Advertising Commission, and Zhang Guohua, the President of the China Advertising Association, attended the meeting and delivered a speech. More than 90 representatives from member units of the Railway Broadcasting Commission and advertising companies that cooperate in operating railway media attended the meeting.

The meeting completed the election of the Railway Working Committee of the China Advertising Association. Xu Aiqing, the director of the Railway Advertising Committee, summarized the work of the fourth Railway Advertising Committee and looked forward to the future of railway advertising work, inspiring all member units inside and outside the Railway Advertising Committee to jointly promote the high-quality development of railway advertising.

President Zhang Guohua fully affirmed the achievements of railway advertising in the past decade of the new era, believing that railway advertisers are a group of people with emotions and a spirit of sacrifice. He hopes that the new term of the Railway Advertising Commission can continue to inherit and carry forward these achievements. President Zhang Guohua believes that with the increasingly perfect infrastructure and better scene conditions of railways, high-speed railway advertising not only plays a role in beautifying the railway environment, but also a landmark product of the prosperous development of our railways. The media of China's railways have a bright development prospect. President Zhang Guohua made a comparative analysis around the advantages and disadvantages of Internet and outdoor advertising, emphasized the importance of product efficiency integration, and proposed that railway advertising should also keep pace with the times, realize the upgrading and transformation of media forms, pay more attention to improving the flexibility and efficiency of the management system, emancipate the mind, seize opportunities, and practice“ on the premise of conforming to market laws; Self discipline, rights protection, and development of the service industry; The service concept promotes the high-quality development of railway advertising work.

President Zhang Guohua presented an honorary certificate to Secretary General Lu Yongge of the China Railway Radio and Television Commission, who had resigned after this election. The Railway Advertising Commission has issued the 2023 membership certificate of the China Advertising Association to member units both inside and outside the railway.

  A seminar on innovation, change and development of railway advertising was held on May 11th. Professors Tian Tao and Liu Hang from Zhongguang Rongxin Media Consulting Co., Ltd. respectively conducted an analysis of the development trend of high-speed rail media industry and gave lectures on the value evaluation system of railway media; Exchange and interaction between member units inside and outside the Railway and Radio Commission; Member units of the Railway Broadcasting Commission visited and inspected the corporate culture construction and cultural and creative integration project of Chengdu Railway Culture Media Co., Ltd; Member units within the railway had in-depth and candid discussions and exchanges at Chengdu Railway Media Company regarding the current situation and future development of railway advertising, combined with their respective business realities.

On the afternoon of the 10th, before the members' meeting, Chengdu Railway Culture Media Co., Ltd. made a statement; Building a Dream of Southwest Railway, Creating a Better Future Together; Before the seminar on the morning of the 11th, Xinjiang Railway Tourism Development Group Co., Ltd. made a presentation on project promotion; Hand in hand for common development, gather strength for win-win and create the future; Project promotion. The two projects promoted and publicized their respective corporate characteristics and rich station car media products, achieving the expected good results.

Scan the QR code for more information

Special statement: Part of the public data collected by this website comes from the Internet. The purpose of reprinting is to transmit more information and share it online, which does not mean that this website agrees with its views and is responsible for its authenticity, nor does it constitute any other suggestions. If you find any works on the website that infringe on your intellectual property rights, please contact us and we will promptly modify or delete them. [Contact information: 400-188-9097]